Executive Summary
The objective of this report is to pursue an exploration of the pricing principle of consumers’ physical handling of goods and products, as an inducement to buy more or pay more at the counter. At the outset, it is imperative to note and understand that there needs to be additional literature and research on the matter. What has complicated the scenario is the factor of digitalization of consumer behavior, despite clues that people actually prefer to shop in-person. Bushong et al. (2010) in their food product experimental study found that their subjects were willing to pay more, when confronted Continue reading...