Question 1: Identify at least three bases for segmenting the lawn mower market. Prepare a market-product grid illustrating at least one of these bases.
It can be observed that there are certain bases for segmenting the lawn mower market. Some of these bases are identified as following:
The different sized lawns can be categorized so that it will be easier to identify that what type of lawn mower will be appropriate according to the size of the lawn.
It can be noticed that most of the women prefer manual lawn mowers. The single bread earner women usually have small Continue reading...