Consumer Judgments’ Of Authenticity
Introduction
Credibility and authenticity are amongst the top five characteristics to look for in brands for billions of people all over the world. Every consumer wants open and clear communication from brands about how products are produced and created, however, only a few consumers feel that brands are accomplished in this area. The need for directness and authenticity from brands can be put side by side alongside other research, finding that people’s confidence in huge corporations is decreasing, and advertising agencies ail from declined honesty ratings. Due to such occurrences, the lack of confidence consumers tends to major
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