Cross Cultural Management and Organizational Behavior in Africa
The first socio-cultural practice that impact business relations in Africa is understanding the ethnic difference and identity because there are more than 3000 ethnic groups across Africa and there are certain socio-cultural differences among and within nations due to linguistic and ethnic divide. This entails the necessity to follow communication etiquettes that respect all ethnic sensitivities and affiliations. Secondly, the foreign companies could enter into African markets by establishing business ties with family-owned enterprises and business groups that belong to specific ethnic communities famous for their natural business and entrepreneurial skills. In addition, it should be highlighted that these Continue reading...