Consumer purchase behavior is a stepwise process. The process may not be the same in all cases, a reason for existence of the different product purchase process models. However, there are some unique common features in the buying behavior and purchase process. One product purchase process model is the Stimulus-Response model (SR MODEL). The SR MODEL can be applied in the purchase of Apple Ipad. The model is primed on four interactive buying components while the central factors are identified as the consumer characteristics and buying decision process (Middelton 1994, 104). The model splits a product buying motivator and Continue reading...