Product packaging: Tropicana Orange Juice video
The video is insightful on what affects product performance in the market. A small thing such as the place where the name of the product is written has the potential of affecting product uptake. The value proportions are important to consumers and how or where they are written in a product affect purchases. It affects purchases because consumers use the information when making purchase decisions.
Product Packaging - Purdue Farms video
The type of packaging used to show the position of a product, influences purchase. It is insightful that visual metaphors are more appealing to consumers than written words. Visual metaphors play an important role Continue reading...