Introduction
At the entrance door of a Wal-Mart, there are two elderly women who work as product demonstrators that are giving away small cups of coffee to the store customers as they walk in. The brands of the coffee that are being given away as samples are Wal-mart’s generic store brand and Maxwell House. However, the Maxwell House coffee seems to be selling more than its competitor, Wal-Mart coffee. Despite the fact that both coffee brands are the same cost and taste almost the same. There are a couple of advertising methods one worker is utilizing that the other Continue reading...