Social ads target different audience depending on the ad itself. In this case, the ad under analysis is the ‘kick it before it kicks you’ anti-smoking cigarette campaign. The ad is Smokers don't win with a hangman in smoked cigarettes. Then in the bottom right is say kick it before it kicks you. In this ad campaign, the main message it tries to pass across to the target audience is for one to quit smoking as one can never smoke for a life time without the whole lifestyle choice resulting in some kind of health issue. In this ad, Continue reading...