The capacity of organization in international business expansion is a strong indicator of effective market progress and new market development. Organizations with international business strategy have been able to overcome lagging aspects to achieve record heights in business expansion and profits. The scale and economies of scope are limited to utilization of resources, new vistas, local conditions, diversification and marketing integration. Two examples of organizations show the analysis for developing international business strategy wise, Red Bull and Lufthansa.
Keywords: marketing, business, international, organization
Red bull is an organization from Austria. It is an energy drink manufacturer Continue reading...