Companies operating in modern highly competitive marketplace should keep pace with current trends if they want to overcome their rivals and gain a foothold on the market. Customers are no longer willing to be a part of the crowd, they want to feel unique and thus require exceptional service. Ritz-Carlton, Morton's Steakhouses and Nordstrom are fine examples of efficient customer relationship management and how it can be used in order to create strong customer loyalty and retention. They show how to make customer experience positive to the extent when doubts concerning which company to choose next time no longer Continue reading...