Data mining is a computational process that involves analysis of data in order to uncover hidden patterns that tend to deviate from the norm. This deviation is used to generate a predictive analysis of the data (Abbott, 2014). The data is retrieved from sources such as databases, and a data mining application software is used to analyse data. Data mining is the new modern way of analysing data especially in the business sector.
My case study involves Company A, that deals with the supply of electrical gadgets to various huge corporations. The company supplies tablets, phones and desktop computers
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