Marketing: Making the Difference
World is changing rapidly. Everything changes including business life, types of ventures, communication between people, channels. Some marketing professionals remember the days when digital strategy, e-communications, clients’ segmentation, big data and were not yet a common currency (Chambers, 2013.) Marketing is changing “because the underlying knowledge in the social sciences that supports it is changing (Gaskin, 2013.) Everything changes, even a place of marketing in business world and in consumers’ decision making. But the mission of marketing – to connect customers and products – remains. This paper is aimed at reviewing the role and place of marketing in a modern World Continue reading...