Communications
AIRLINES AND EQUIVOCALITY
1. According to Karl Weick, organizations are the product of constant change in perception and the member’s interactive efforts to remain in touch with the changing reality. Unlike traditional conceptions of organizations that tend to be more statist in nature with established rules and regulations and defined power structures, Weick believes that equivocality is central to organizational life, and members need to constantly attempt to reduce the equivocality through rules and interaction.
Rules, according to Weick, serve to reduce equivocality in the case of relatively les complex issues; however, if issues are more complex, the
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