The opportunity entails the launch of new products in the market based on the current trends in industry.
Inevitably, the application of social media would confine the target group to users of social media only. As such, one must ensure that the set of social media options taken is inclusive of the entire target market. In the Britney Spears Case, the set of social media application was quadruple comprising her blogpost, Facebook, Twitter and YouTube.
This is one area requiring adequate consideration. The application of social media would be met with countermeasures by the competitors. In Continue reading...