Background statement
This case is about business meeting held by the president of All Children’s Pediatrics, Dr. Quon. This meeting is especially held for his specialty group which has lots of topics to discuss including issues of health insurance etc. The main issue under consideration is about marketing strategies of ACP as it is the age of competition and health care industry is booming day by day providing patients more facilities with the passage of time. The world is now moving form production orientation to the marketing orientation. Therefore, the participants of the meeting are concerned about the marketing efforts Continue reading...
