Assignment 2: External and Internal Environments
General marketing environment of the company is composed of micro-and macro-environments. Microenvironment (internal environment) is presented by forces directly related to the firm itself and its ability to service customers, i.e. suppliers, marketing intermediaries, customers, competitors and contact audiences. Macroenvironment (external environment) is represented by forces of the wider social plan, which affect the microenvironment (demographic, economic, ecological, technological, political, and socio-cultural factors).
As any organization is located and operated in the environment, it is highly under the impact of external and internal environments. Founded by Charles Martin Hall Alcoa Inc., occupying the third position among the largest Continue reading...