Research Question: How does the satisfaction of the consumer influence their loyalty towards their team?
The Survey Question
Question: Please state which team, from which sport, you support.
Participant: the Lakers from Basketball
Q: Into what age bracket do you fall?
P: I am aged between 20-29
Q: What is your gender?
P: I am male
The Attendance of Fan to Matches
Q: How often do you watch Lakers through any means possible i.e. live, TV, stream, highlights etc?
P: Most games
Q: Do you have a season ticket/card?
Q: IF NO, what reasons prevent you from purchasing one? (Please state)
P: Due to tight schedules, I do miss some of the games. I consequently Continue reading...