This paper presents a report on the contribution of various articles the understanding of Business-to-Business structuring and operations. The first part of the report provides the themes of the articles in the precise manner. The second part provides the role of the articles in understanding B2B marketing course. Afterwards, the report highlights on the concept of building long-term customer relationship in business markets. Finally, the report concludes by providing feedback about the learning experience associated with the articles.
This section of the report provides a highlight of the themes discussed in the seven articles. The themes re summarized in Continue reading...