Type of paper: Essay

Topic: Company, Business, Photography, Services, Strategy, Customers, Market, Marketing

Pages: 6

Words: 1650

Published: 2020/11/30


Khilz photography is a company that will operates in Hamilton city. Research has identified the need for photographic services in the city and this is why a decision has been made to start the business in the city. The business will serve individuals, companies, and families. It will ensure that quality services are provided to the consumers so that they can come for repeat services. The company will apply modern technologies, high tech devices to achieve the quality that the customers deserve. The company has identified the need for the photography services in the region. People need to remember the good moments that they spend with their families, colleagues and friends. This can be achieved if there are photographers who can capture the good moments that people have without interfering with their activities. The company aims at providing professional services based on the behaviors and demand of the customers.

Branding strategy

Branding will be the main marketing strategy of the Khilz photography. The strategy will ensure that the photos produced by the company sell because of branding. Khilz photography has a high reputation of producing quality and refined photos. A Khilz photography brand communicates well to the customers in the region due to its reputation for quality and thoughtfulness to services. Khilz photography will continually innovate in its mission to stay forward of their competitors. Khilz photography brands will be considered as the best niche flexible and most dynamic in the region. The company will employ market expansion strategy to ensure its products are sold in different market to improve the sales. The customization of the photos will satisfy the needs of different customers. The communication technology is another available technology that can be used to enhance the quality of product. The use of mobile phones to reach the customers as well as social media such as facebook is an important communication method. Having facebook pages to respond to the questions that the customers ask is a cheap way of marketing and responding to the questions that the customers have (Daft, 2008). This will help the company to promote its sales at affordable price compared to the application of a single method of marketing and direct selling. Therefore, the company aims at establishing a brand that will last over a period.

Pricing strategy

For the Khilz photography to achieve the stiff competition in the market, the photographic services are priced with this in mind. The company has priced its products at an affordable price to create image. the value of pricing will be established for the customers to match their purchasing power with the high quality of services in the market. The company is facing challenges in the pricing strategy because it has problem in defining its identity. The company offers distinguished service from its competitors. Thus, the company prices its services competitively in order to provide relative value against its rivals.

Distribution strategy

Khilz photography will employ different distribution channels to form value for the customer. The company will promote online sales by offering the customized service via e-marketing. The Company will introduce internets in the various studios for customers to order customized services. The company will focus on expanding distribution to retail specialty shops in various regions. Khilz photography will receives its information via social media especially twitter and Facebook and at different types of retail outlets. Meanwhile, the company will use magazines and periodicals for photos distribution network in the region. The outlets will help the company to become more competitive and continue serving as a supplier in the Hamilton city.

Marketing strategy (COMPLETE THIS PART)

The target market for Khilz photography is active consumers ranging from young to old. These active consumers represent a demographic group of successful persons and well educated such as their families, colleagues and friends among others. Young people are now more looking to spend their money on photos and they have more to spend; further to this they also want to have adventures. Therefore, the company will try to position itself effectively in order to capture the young segment. The company will be positioned as an opportunity that will give youth the best services rather than use price as their main positioning strategy.

Implementation strategy

Khilz photography focuses on budgeting about $ 4million to expand its operations. This is in-line with its competitors’ average advertising expenditure relative to market share. In a period of one year, an assessment will be made to ascertain the effectiveness of the campaign strategy in achieving its goals. Khilz photography expects that there will be constant operations in the future, with no plans to exit the market. Meanwhile, the company plans to increase its presence in the market via social media campaign. The company plans to enter into merge with interested parties in order to diversify its services and make a public stock offering in the future. In order to meet its objectives, the company is supposed to monitor the progress of implementing the plan and evaluate its performance.
Ferrell, O. C., & Hartline, M. D. (2013). Marketing strategy: text and cases (6th ed.). Mason, OH: South-Western/Cengage Learning.
Kurtz, D. L. (2013). Contemporary marketing David L. Kurtz. (2013 ed.). Mason, Ohio: South- Western Cengage Learning.
McDonald, M., Wilson, H. (2011). Marketing plans how to prepare them, how to use them (7th ed.). Chichester, West Sussex, U.K.: Wiley.

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WePapers. (2020, November, 30) Good Essay On Mission Statement. Retrieved September 27, 2023, from https://www.wepapers.com/samples/good-essay-on-mission-statement/
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Good Essay On Mission Statement. Free Essay Examples - WePapers.com. https://www.wepapers.com/samples/good-essay-on-mission-statement/. Published Nov 30, 2020. Accessed September 27, 2023.

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