In Partial Fulfilment of the Requirements in
Executive Summary 3
Importance of Strategic Communication in Change Management 6
Change Management Communication Strategy 9
Dapple is one of the most successful companies in the technology industry as the company was able to gain a significant market share in the global market following the strong sales of its smartphone and tablet computer products. Prior to introducing its smartphone and tablet computers, Dapple initially sold media players. Dapple’s smartphone and tablet computers, however, drew the market’s attention from individual media players. Consumers in the global market either purchase a smartphone or Continue reading...