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Brand identity is the term used by the brand managements in order to categorize the brand and products. Brand identity evaluates the recognition manner among the customer. A brand identity is developed on the basis of facts which an organization wants its customers to perceive. Therefore, the brand identity has to be constructed very wisely as it becomes the representation of a brand. The brand identity and brand image which is the result of customer perception regarding the brand, go hand in hand. In order to form Continue reading...