1. In 5 years time Hayat Kimya aims to be the market leader. What should be the market entry strategy?
The choice of entry mode of the company to the market depends on external factors such as cost, risk and degree of control over the process. As of December 2014, Hayat Kimya exports its products to 69 countries in five continents reaching consumers around the world. It has operations in Turkey, Iran and Russia and plans to invest in Egypt, Kazakhstan, Algeria in 2016, and Nigeria in 2017. The company has also been conducting feasibility studies for entering markets
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