Ioanna Papasolomou, Alkis Thrassou, Demetris Vrontis and Majka Sabova.
The problem the paper addresses is to discuss important changes and revolutions of processes in strategic marketing among them in the MPR’s attitude. What makes it important is its ability to transmit credible messages to consumers such as opinions or news. The term MPR or marketing public relations was first used in the 1980s in an exertion to give prominence of the use of public techniques in reaching marketing objectives. No doubt, nowadays marketplace is very competitive and under high pressure. A definite example of using MPR in marketing is advertisements during Super Bowl which clearly shows the Continue reading...
