The image of a firm is one crucial factor that dictates its success in any business environment and that translates into its decisions and actions. In marketing, ‘nice guys' last longer than ‘bad guys' and it is true that consumers will pay that little more for good products. In an age where there are side effects for almost everything we use, consumers are quickly getting cautious with what kind of foods they take and the products they use. A firm that is practicing bad ethics risks exposure, and when such an ordeal happens, it may lose a lot of Continue reading...
