The video of the speech of the Google marketing director, Dan Cobley, was filmed in July 2010, and is now available at ted.com. In his performance, he reveals the idea of how branding is intertwined with the famous physics laws. He explains that, like in physics “a larger particle needs more force to change its direction; it’s the same with brands, the more massive a brand, the more baggage it has, the more force it needs to change its positioning” (1:21). He gives the example of the partition of the huge company Unilever to the small brands like Continue reading...