INITIAL ANALYSIS
Marketing for most activity holiday is a subject with a lot of competition. Consequently, in order to create the best environment for the perfect activity holiday. The marketing department needs to perform an analysis study in order to capture the domestic tourists. Since the target is domestic tourists, it is vital that the marketing team focuses mainly on what local tourists love best. Walking and hiking, cycling among other activities are some of the utmost loved holiday activities, and so expansive space, especially for such activities is a factor for consideration (Huxley, 1936).
Demography tests define the majority of
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