Good Business Plan On Why Spiedie Sauce Should Export To China?
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Introducing Spiedie Sauce to China would be a good choice because the product is prepared in a unique way and has not equivalent in China. Spiedie sauce is prepared with chicken cubes, pork, venison and beef. The meat cubes are marinated overnight and then grilled overnight in a charcoal pit. The mode of preparation is unique and Chinese would readily welcome the unique product. The product has increased in its popularity in the New York region and in the United States. Since the product has registered great success at home, market there is a high chance of succeeding at in foreign markets such as China.
Why China is the best appropriate for best Option?
Chinese market presents the largest market for any business that would export products to external markets. With a population of two billion people, products in the Chinese market move relatively fast compared to the other markets. American companies such as Starbucks have made a successful entry into the Chinese market. In the advent of globalization, the Chinese have developed an affinity for western products. The young generation will be likely to adopt spiedie sauce than the aged. The product has a high chance of acceptability in China because it represents a taste of the western culture.
There is a huge risk that is involved in exporting products to China, but the benefits outweigh the disadvantages. If spiedie sauce makes a successful entry it, will have an opportunity of making huge sales that are not possible in United States. If the product is accepted in the Chinese market the company, will have more customers than its competitors in the states.
Bergstrom, M. (2012). All Eyes East: Lessons from the Front Lines of Marketing to China's Youth. New York: Palgrave Macmillan.
Moore, T. (2008). China in the World Market: Chinese Industry and International Sources of Reform in the Post-Mao Era. London: Cambridge University Press.
Shen, M. (2007). How to Do Business in China. New York: Dorrance Publishing Co., Inc.
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