Good Example Of Essay On As The Sales Manager, My Proposed Sales Force Empowerment Program Would Be As Follows:

In-Basket Exercise

Customer relationship management can be defined as the strategies, technologies as well as practices that are used by companies to record, evaluate, and manage customer interactions with a main aim of driving sales growth through enriching and deepening relationships with the existing customer base. To achieve this successfully the company’s sales force must be well equipped with the knowledge and resources that will enable the company retain its customers as well as attract new ones.

Give the sales team a high level of flexibility that will enable them meet uncommon client requests.
Create a sales culture that supports risk-taking, as well as implementation of new ideas.
Ensure that the customer's needs, as well as expectations, are at the heart of the decisions, processes and systems.
Communicate regularly especially to customer-facing employees about the sales and customer service initiatives.
Equip the sales team with customer service skills, problem-solving skills, communication skills and the teamwork needed to meet client demands.
Create a structure for all customer requests such that there is an expected outcome of sales employee action and its impact on the customer.

Ensure that internal customers get exceptional service since this will help in delivering the same to external customers.

Involve the non-sales employees when contributing in new and innovative ways to meet customer requirements.
Provide all the necessary resources and adequate support needed to enable the sales team deliver exceptional customer service to the company's customers.

Carry out regular evaluation exercises so as to provide appropriate training for the company’s sales team.

Through this program, the company will create customer value that will be vital in maintaining competitive position as well as gain further competitive advantage.