Healthcare Organisation Analysis Essay Sample

Introduction

There are several types of healthcare organizations. Some of the Healthcare Organizations are huge general hospitals that provide a vast range of services spanning the continuum of care. Another type of Healthcare Organizations is hospices that only specialize in a narrow range of services in one part of the continuum. Some of the healthcare organizations help fund health care research, develop education programs and help people who require treatment.

St Mary’s Healthcare Organizations:

St. Mary’s Medical Centre is located in Langhorne, PA. The center specializes its healthcare services across four areas: oncology, cardiology, orthopedics and emergency and trauma services. The center has about 700 physicians, 1,100 volunteers, and 3,000 colleagues. The Centre is faith-based and is mainly defined to provide quality health care. The health center was founded in the year 1973. Its main responsibility was to cater to the needs of the community. The organization also takes part in community wellness programs and offers donations to other non-profit organizations. The Centre is a non-profit organization.

Demographic Analysis:

Age & Gender
The Medical Centre provides services to just one-quarter of residents between the ages 0-17, who make up about 22%, about a third are 18-44 (32%), those aged 45-64 make up about 31% while the older age group of 65 and over make up 15%(St Mary Medical Centre Community Health Needs Assessment and Plan, 2013).
Using data researched by the medical center, at around 2,000, the center experienced a drop in the percentage of the younger residents aged between 0-17 and 18-44. There was an increase in the older residence of about 45-64 years. It is probable that the older populace is likely to rise in the future.

Race/Ethnicity

In the organization’s service area, 85% of the patients are white. 5% are Latino, 4% are black, 4% are Asian and the rest of the population makes up 2%. However, as of the year 2000, the non-white population has been on the rise. The trend is expected to rise all through to 2018 (St Mary Medical Centre Community Health Needs Assessment and Plan, 2013). The Medical Centre, however, has a small Latino population. The population is however expected to rise through to 2018. The Asian service area will remain constant at 4%.

Education & Employment:

Analyzing the education attainment a from the year 2,000, the center serves about less than a tenth of the residents having less than a high school degree (9%), more than half of those being served have attained a high school (57%), and more than a third have a college degree, (34%)(St Mary Medical Centre Community Health Needs Assessment and Plan, 2013).
About 96% of the residents who are served by the center are employed while 4% are unemployed. The percentage of those who are jobless is expected to rise.

Poverty Status

Looking at the status of poverty, about 5% of families without off springs and 4% of those with off springs live in poverty in the service area of the medical center. The total percentages from the two are however expected to rise.
Data findings from the research center also show that there are significant incidences of poverty. It comes as proof of the number of those who are homeless. There are also several people who suffer from food disparity.

How Product, Place, Price and Promotion Affect the Success of a Healthcare Organization

St Mary’s may be a non-profit organization, but it seeks to attract a larger market. It makes it necessary to look at the needs of the patients and to enhance the services in every possible way (St Mary Medical Centre Community Health Needs Assessment and Plan, 2013). The 4 P’s are all part of social marketing. Social marketing allows the use of commercial marketing technologies to the planning, analysis, evaluation and execution of the target audiences so as to improve their personal and societal welfare.

Price:

The concept of price entails the value of the services or products a patient will acquire. As pointed out above, the medical center offers oncologist and cardiologist services, to mention a few. Considering these services are mostly expensive in other healthcare organizations, it would be important if this particular considered reducing the prices. The center should consider how their pricing compares with its competitors, what discounts should be offered or the sensitivity of the price to consumers (Spurgeon, Burke & Cooper 2012).

Promotion:

Promotion mostly entails letting the services and products offered known to the target population. When the consumers know the services and products of the hospital better, they are better informed (Wolf, Hanson & Moir 2011). The hospital could use promotion strategies such as starting programs that support certain services offered at the hospital. The hospital should also consider promotion methods, how the competitors’ methods of promotion affect theirs and when and where to get across the promotional messages.

Product:

At this point, the hospital should conduct a market research that identifies what services or products are required most by the consumers. When services that are required by the target population are met by the hospital, more consumers are likely to be associated with the facility. The hospital should consider factors such as the features it should have, its appearance and quantity and its availability.

Place:

The location of a healthcare organization comes as a crucial determinant of its accessibility. A Medical Centre should be located where it will be easily accessed. It should be close to where the majority of the population is, and where it will easily access its materials.

Partnerships:

The St Mary’s healthcare organization has built partnerships with several health care foundations and organizations. The partnerships offer mutually advantageous relationships that help the center to cater for its workers and patients. The partnerships also help the center to plan and deliver health and social care in voluntary, statutory, community and independent sectors (Wolf, Hanson & Moir 2011). The partnerships also help to cater for services and care for people with long-term conditions.
Partnerships also enable the St Mary’s organizations to build strong and effective relationships across other organizations (Spurgeon, Burke & Cooper 2012). The center also ensures it embraces good communication and multi-disciplinary teamwork to effect a good working relationship.

Conclusion:

The St. Mary’s Healthcare organization presents a good example of a foundation destined to cater for health services. It is clear that the organization has taken the time to gather information about the population it caters for. This aids in ensuring that the organization comes up with products and services to suit the population. It has also taken the time to gather the percentage in the number of population per age group, which will also aid in identifying what areas to put most emphasis on while offering their services. At the end of the day, the organization has clear demographic data that allows a proper functionality. The partnerships it has also aided in allowing it to offer donations and to establish proper working relations with other healthcare organizations.

References

Spurgeon, P., Burke, R. J., & Cooper, C. L. (2012). The innovation imperative in health care organisations: Critical role of human resource management in the cost, quality, and productivity equation. Cheltenham, UK: Edward Elgar
St Mary Medical Centre Community Health Needs Assessment and Plan. (2013). Retreived from- <http://www.stmaryhealthcare.org/documents%5Ccommunity%20health%5CHealthNeedsAssessmentPlan2013.pdf>
Wolf, J. A., Hanson, H., & Moir, M. J. (2011). Organization development in health care: High impact practices for a complex and changing environment. Charlotte, NC: Information Age Pub.