Sample Creative Writing On Creative Brief

Brand: Drury’s LinkeDUp Initiative

Project:( 30 or 45) Video for Students
What is the brand you want to promote?
The brand is LinkeDUp initiative and I want to promote using LinkeDUp as a new platform through the Linkedin. It is a connectivity revolution that eases business through its social networking service.

Who is the audience?

The audience is the young generation including Graduate students and school students who want to connect with friends and want to explore business and career opportunities at the same time.
What do you want them to think about the brand (LinkeDUp initiative)? They could share knowledge and expertise and also provide an avenue for those students looking for opportunities like work. Job opportunities and deadlines for university admissions can be easily accessed through LinkeDUp . Successful professionals can share their experiences and guide aspiring students.

What do you want them to do?

Want the youth, the future to use the latest in communication and connectivity. I want the users to be excited about the newest entrant in social networking to explore job and business related opportunities.

What is the brand’s (initiative’s) character or personality?

As we know, Linkedin is a very wide board platform and their target audience is universal. But in LinkeDUp, we narrow down the field; it is for students who are (enrolled in/graduated from/or willing to enroll in) any university. So LinkeDUp is the point where they should be; because it is the easier way to get their answers.

What should the final screen in the video depict?

The video should show students and graduates using LinkeDUP through phone, email, website and different locations. Data results of users show that how many students have already joined LinkeDUp; it will attract audience to join the revolution.