Introduction 7
Executive Summary 8
1.1 Gourmet Chocolates Business 8
1.2. Description of Services and Products 8
1.3. Market 9
1.4. Financial Profile 10
Description of the Business Summary 12
Mission Statement 12
Business Model 13
Business Strategy 13
SWOT Analysis 14
Strengths 14
Weaknesses: 15
Opportunities: 15
Threats: 16
3. Marketing Strategies for Gourmet Chocolates 16
3.1. Price-Strategy Marketing 16
3.2. Product-Strategy Marketing 17
3.3. Promotion-Strategy Market 18
3.4. Place-Strategy Marketing 18
Action Program 19
Budgets 19
Breakeven Analysis 20
Cash Flow Statement 21
Controls 24
Contingency Planning and Conclusion 24
Introduction
The assessment business plan intends to give uncle Ulrich the necessary tools to pursue the entrepreneur dream
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