The 7-Eleven Company Essays Example

The 7-eleven company specializes in franchise other companies. However, the 7-eleven companies evolved from several stores before it became a worldwide franchise situated in Dallas, Texas. Initially, John Jefferson started a store where the selling and purchases of the basic commodities specifically the bread, eggs and milk in the year 1927. Consequently, the store enlarged and it resulted in its expansion through erection of several stores. Nonetheless, the 7-eleven company started in 1946, and the company had developed several branches by the year 1950. The high demand rates prompted the company's management to operate on a twelve-hour basis.
The daily consumers provide the customer base for the 7-eleven company because the dairy products available in the stores are some of the basic commodities that the citizenry need. The company’s convenience helped them hedge against the stiff competition from the other beverage and dairy retailers. The health professionals advise the people never to skip the breakfast to remain healthy and energetic. Therefore, bearing this in mind, the company went ahead to provide all the foods most consumed by the population thereby attracting them and later winning their loyalty.
Nonetheless, the company ensures that the in-store environment favors both the customers and the workers. In most cases, the management locates the different stores in strategic places for accessibility by the customers. The accessibility leads to an upsurge in the sales because many consumers do not travel for long distances in search of the desired commodities. On the other hand, its ability to conform to the different cultures around the world helps them in the improvement the public image. As a result, the respecting of the different cultures enhances the relationship with the employees thereby creating an ample work environment because internal wrangles reduce.
Conversely, the company also acknowledges that,” the customer is the king. “As a result, the management requires the employees portray the ethical values by handling the customers appropriately and addressing the raised issues promptly. Working on a 24-hour base encourages the customers to seek help any time because there are no time restrictions. Therefore, addressing the complaints from the customers help create a stable relationships with the customers.
However, for more accessibility to the customers, the company also operates on its websites, 7-eleven.com or 7andi.com. As a result, the websites help the customers access the 7-eleven products by ordering online. Additionally, they increase the awareness of their existence to most people through the website. However, the management also provides company’s information in the web site thereby branding and identifying the company operations through it. As a result, the websites also warn the consumers of fraudsters who extort money in the company’s name by promising the customers to deliver the products once paid.
Subsequently, its growth strategy involves coming up with more stores to reach a greater population the world. The many stores enhance the company’s growth in terms of both size and revenues. The availability of the products at subsidized prices draws more customers leading to an upsurge in the revenue collection.
Nevertheless, the sales in the different stored depend on the income levels of the consumers, which outline the purchasing power. The economic factors, for instance, inflation also affect the sales because inflation leads to high prices hence a reduction in the sales. The political stability in the different countries is essential in the increase of the sales. However, the management estimates $ 1,292,600 as the average annual sales per store,