Type of paper: Research Paper

Topic: Print, England, Business, Journal, Deal, Market, Casino, Strategy

Pages: 1

Words: 275

Published: 2020/11/21

Introduction

32 Red Casino is an online casino which was founded in 2002 and is located in Britain and licensed in Gibraltar. The registration of 32 Red is in the London Stock Exchange section, and on the Alternative Investment Market. 32 Red’s registration code is TTR (Michaels, 158-70, Schweizer 25-7 and wade, 15).
32 Red allows clients and members of the public to play an array of online games such as poker, blackjack or the roulette. Acceptable currencies such as the US, Australian and Canadian dollars, sterling pound and yen are operable in 32 Red. 32 Red has also sponsored several organizations and companies. For instance, in April 2014, 32 Red signed and entered into a deal with Rangers F. C. The deal is supposed to run up to July 2017. 32 Red also greatly participates in advertising. This feat is mostly achieved through participation in the Premier League market. 32 Red hosts a large number of advertising boards to this effect (Colvin, 158 – 170, Komunyakaa, 804 – 805 & Tüzün and Wolf, 709-10).
As has previously been stated, for the past three years, 32 Red has entered into several partnerships and deals with other legal entities. In 2013, 32 Red partnered with Crawley Town F.C. and became the official sponsor of the same. 32 Red has also partnered with Rangers F. C. in a deal that is supposed to be in effect up to July 2017.
In 2014, 32 Red purchased the database and assets belonging to Go Wild Casino, a UK company. The main intention behind this move by 32 Red was to widen and consolidate its presence in the local market. This was therefore an effective marketing strategy to increase and stabilize dominance in the UK market (Lepitak, 1, Richter, Schaefer & Hill, 160-2 and Mendel, 140).

Works Cited

Colvin, James. “32 Red: Strategies & Operations.” British Journal of Business, 111.1 (2012): 158 – 170. Print
Komunyakaa, Yusef. “From No. 32 (Summer 1987): "Red Pagoda".” Callaloo, 24.3 (2006): 804 – 805. Print
Lepitak, Stephen. “32Red agrees 3-year shirt sponsorship deal with Rangers FC.” The Drum, Retrieved on Feb 21, 2015; from: http://www.thedrum.com/news/2014/04/14/32red-agrees-three-year-shirt-sponsorship-deal-ramgers-fc Electronic
Michaels, Peter. “32 Red’s Strategies.” British Journal of Business, 171.11 (2012): 158 – 170. Print
Mendel, Jones. “32 Red’s Business Operations.” British Journal of Business, 171.1 (2014): 158 – 170. Print
Richter, Julia M; Schaefer, Michael; Hill, Kerstin. “Riluzole activates TRPC5 channels independently of PLC activity.” British Journal of Business, 116.1 (2014): 158 – 170. Print
Schweizer, Andreas. “32 Red.” Jung Journal: Culture & Psyche, 5.3 (2011): 25 – 37. Print
Tüzün, Yalçın and Wolf, Ronni. “Red face revisited: II.” 32.6 (2014):709 – 710. Print
Wade, Julie Marie. “Meditation 32.” Fourth Genre, 15.2 (2013): 13 – 34. Print

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WePapers. (2020, November, 21) Tutordate Research Paper Samples. Retrieved February 29, 2024, from https://www.wepapers.com/samples/tutordate-research-paper-samples/
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Tutordate Research Paper Samples. Free Essay Examples - WePapers.com. https://www.wepapers.com/samples/tutordate-research-paper-samples/. Published Nov 21, 2020. Accessed February 29, 2024.
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