Executive Summary
Erectile dysfunction, also called ED, is a common condition among men, especially those in their advanced age. However, ED affects younger men too, but due to the social stigma and embarrassment attached with the condition, younger men flinch from seeking treatment lest their condition becomes known to all. This stands a major barrier to the market expansion of ED medications. Of late, Viagra has the maximum market share in the ED market with Cialis following close second. If Cialis adopts a marketing campaign more focused on educating general public about ED, then it might help people break out of Continue reading...