Innovation Strategy of Marriott International
Nowadays, for a company to be successful in the environment of severe competition and diversity of substitutions, it is not enough to provide a good quality of good and services corresponding to a famous brand. For the company to achieve and preserve success it is essential to move on and evolve according to the changes and requirements of the surrounding environment. In other words, companies have to use innovations in their offer and make it more attractive to the customers. Companies can innovate in various ways; however, the crucial element is to do the innovations that will make the Continue reading...