The key issues in the case include low level of borrowed funds, cash and cash equivalents and reduction in the rate of sales growth. Recommendations on the increase of borrowed funds examine a recapitalization strategy, in which it lends equal to $1 billion to repurchase its shares. Recommendations concerning increase in cash and cash equivalents consider the sale of unused or unwanted objects and reserves for an amount of $456.65 Mio. Recommendations on the increase of sales growth rate to at least 4.4%, including the improvement of advertising campaign and application of the strategy of mergers and acquisitions.
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