Introduction
The Clonlara Hotel is a large upscale hotel located in the heart of London. It is currently being managed by Elizabeth Crawley. The present hotel manager seems to be very eager about applying revenue management techniques to increase the revenue generated by the hotel. One particular strategy that she thought of initially was taking advantage of the above average vacancy rates of the rooms at the hotel during Saturday nights. The objective of this paper is to discuss the current situation that the hotel faces using SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis and then obtain a plausible recommendation Continue reading...