Brand audit is an essential tool that helps organizations to determine the competitiveness of their products and services in relations to how the customers perceive them. It is an essential process that helps the organization to identify the market trends and come up with strategies of differentiating their products and services through creating a unique brand and competitive measures. In addition, brand audit enables management to position their organization in the market as well as adopt effective measures of gaining competitive advantage. This is the same process that could help Dewey’s Pizza in achieving their expansion plan in Continue reading...