Introduction
First and foremost, sponsorship refers to a two way equally beneficial strategic alliance between the organisation being sponsored and the sponsor. As such sponsorship works on the primary objective that association extensively impacts on the image and the sponsor may undertake an exchange of goods and services towards a reasonable return for the evident sponsorship. Thus, within the dynamic business environment the partners that may be sponsored may include charities, TV programs, events and teams. Furthermore, sponsorship has become an investment in which an organisation can exploit towards ensuring a heightened public awareness. Organisations are constantly exploiting the idea Continue reading...