Visual stimuli are everywhere. One cannot open their eyes without being bombarded with television commercials, magazine ads, billboards, and a myriad of other visuals. Every visual is created with a specific goal and audience in mind. For the purposes of this paper, both of the visuals to be analyzed are advertisements. Each has a specific people segment the visual is trying to target. In order to evaluate these visuals, several key components will be used. The key components being used are composition, people/other figures, scene, words and tone. The context for both visuals differ from each other. While the Continue reading...