[Crisis Management Planning & Evaluation]
What is a crisis?
A crisis is a change that may evolve suddenly or may take some time to evolve and results in urgent problem needed to be addressed immediately.
Definition
Coombs (2011) narrated the crisis as,
“The discernment of the impulsive event that can threaten the important expectancies of stakeholders and it can seriously impact organizational performance and spawn pessimistic outcomes”
A major difference between crisis, incident and emergency is that incident is low level problem, emergency a term more emotive and wider scale problem, while the crisis is the unpredictable problem whose extent cannot
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