Language difference appears not the only obstacle that stands in the way of communication and cooperation between the representatives of different cultures and nationalities. An intercultural dichotomy or contrast is what creates additional difficulties, with cultural environment leaving a unique imprint on the personality of negotiators. The bigger the distance between two communicators is the deeper contrasts are. In the world of business, understanding is critical. The incorrect interpretation of negotiators influenced by their cultural identity that may contribute to misunderstanding and cost valuable contracts among other things. What is unacceptable and rude to one party may turn out Continue reading...