Press release is seen to be one of the most important aspects that are often used as a public relation method. It is of importance since it serves the purpose of providing news that has worthy information to news media with the aim of gaining access to media space and time. According to Wilcox (2014), professionals use it as a tool for disseminating information from the public relations sources to mass media. It creates publicity around a given product, cause, or event on behalf of a company client. Several factors should be taken into account before a press release Continue reading...
