Communication Strategies of a Fashion Designer
Based on the concepts covered in class, we have established that one of the functions of fashion is to communicate a message or vision to its target audience. Communicating this message or vision in fashion, however, necessitates the use of different communicators that serve as channels for the diffusion of this message. Our primary objective is to focus on the communication strategies adopted by a fashion designer. The succeeding discussion focuses on Sarah Burton’s work as the head designer for Alexander McQueen.
Lee Alexander McQueen worked for other labels before the designer was able to establish his Continue reading...