Pricing and marketing plan implementation is a crucial process for any business to be able to cope with the changing environmental factors such as competition, economy and the changing consumer behaviors. For any business to survive, it must have a framework that defines their current pricing strategy depending on the changing environmental so as to be ahead of their competitors.
Jonson’s pricing strategy
In 2012, Johnson Company announced that it is marking down on its products by 40 percent so that all buyers can no longer have to wait for a sale to get at its minimum. This strategy was aimed at Continue reading...