CHAPTER 2: REVIEW OF LITERATURE
2.1 CUSTOMER BEHAVIOR
Throughout the history of selling goods, there have always been specialists, today known as marketing experts, who have been trying to understand the behavior of consumers. It has always been interesting to them, as by analyzing behavior of people buying their products they could understand the demand and reach better results and profit. In the past, they were closely studying the factors and aspects of the consumer behavior at the stage of selling goods to them. Still not a long time ago this analysis was consistent and enough for the analytic purposes. However, today markets change,
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