Dating back from ancient times, rhetoric, as formulated thousands years ago in Ancient Greek by Aristotle is as relevant as ever. Rhetoric, and especially the ethos component of rhetoric is used for analyzing a highly mediated recent event – the Malaysian Airline Flight MG 370 – which is significant because it challenges the authority and credibility of an airline company, due to its poor discourse and communication.
The purpose of rhetoric is to influence audiences upon a possible truth and determine people to take the desired action, but for succeeding in doing so, the speaker must coordinate three aspects of the
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