Report on Excel Automotive Doing Business in Nigeria
Introduction
Emerging markets presents a wonderful platform for setting up different kinds of businesses especially automotive manufacturing company. However, before setting up a business in these markets, it is important to assess the risk involved as well as the rewards for the business in question. Companies have to face enormous risks investing in emerging markets (Henisz and Zelner, 2010). Undeniably, several rewards are involved in doing business in emerging markets. These risks may include policy matters, direct seizures, political risks and several other risks caused by political uncertainty. Policy and regulatory uncertainty could affect businesses investing in emerging markets.
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