Free Essays on Samsung to Get Inspired & Learn by Example

Introduction

In the progressive sectors of modern economies operate mostly successful corporations of a global type capable of constant generation of technological, production and marketing innovations. Developing organizational network structures, implementing the effective forms of investment cooperation, they capitalize the most lucrative markets, form new philosophy and culture of global management. Therefore, globalization is about to substantially correct the national and international strategies, filling the activity of micro and macro structures with a qualitatively new content. Being a dominant in the markets for goods, services, capital, technology and management innovations global corporations are becoming the most influential subjects of the Continue reading...

INTRODUCTION

Samsung is a highly diversified conglomerate, which operates in different areas. It has a great number of subsidiaries and affiliated companies. The subsidiaries producing electronic devices (Samsung SDI, Samsung SDS, Samsung Electro-Mechanics, Samsung Networks, and Samsung Electronics) provide the conglomerate with 70% of revenues. Samsung Electronics operates in four markets: digital media, semiconductor, telecommunication network, and LCD digital appliances. The company is the world’s largest smartphone maker. During the first quarter of 2014 Samsung Electronics sold more than 85 million smartphone units in 80 countries of the world. Samsung Electronics occupies 26.9% of top global flat panel TV Continue reading...

Introduction

As economists would suggest, conglomerate strategy is the best technique that can shield a company from imminent market loss or economic downturns. This is due to the diversification of products that capture different market segments with varying determinant factors. Samsung Electronics is a real proof of the case since its establishment in 1938 by Lee Byung –Chul. The South Korean company has expanded its product segmentation in Consumer electronics, information technology, and Mobile Communications Industry.
Samsung Electronics ventured into the mobile manufacturing industry following an acquisition deal with Hanguk Jeonja Tongsin and has since grasped a huge market share Continue reading...

The current business is characterized by intense competition in almost every market or industry. For that reason, most organizations and companies have resorted to business marketing as the only way to compete appropriately with rivals within the marketplace. Marketing of businesses engages various elements that make it a success for most organizations. Among the elements includes, target market, market segmentation, marketing mix, product branding and many others. However, this particular paper objectively describes the market segmentation and targeting of Samsung Inc.
Market segmentation and targeting, in the opinion of Kotler and Keller (2012), helps the organization to reduce certain Continue reading...

Introduction

As the markets become global and competition gets stiffer, companies are faced with challenges of stagnant turnovers. In the backdrop of technological advancements and globalisation, firms adopt various techniques to stay ahead of competition and attract customers. However, the path chosen by firms to attract customers differs a great deal. The objective of this paper is to compare and contrast two companies in their strategy to attract new customers.
The paper is divided into three sections. The first section of the paper briefly describes the two firms and the rationale behind selecting them. The second section discusses the approach Continue reading...

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
A promotional strategy is a how a company informs its target market about its new or existing products and then persuades them to buy the product. Companies achieve this using the promotional mix which is made up of advertising, customer relations, personal selling and sales promotion (Kar, 2011).
Both Sony and Samsung use advertising to promote their television sets. They use TV adverts, newspapers, mail and billboards. Samsung unveiled a new marketing campaign dubbed “The curve Changes Continue reading...

Question 1

The survival of Samsung as a company is premised on several denominators. In the industry today, competition increasingly forces companies into innovations and inventions. The research component of many of these companies remains the fulcrum of their existence and success. Samsung in that context has recently invented a new watch which it hopes would help it in dominating the market. The objective remains that of profit making. In the first section the paper discusses the main features of the watch and its expected contributions in the overall company success.
Samsung gear s smart watch has several unique features. The Continue reading...

Organization profile

Samsung Corporation is a South Korea international company founded by Lee Byung-Chull in 1938.It sells several electronics and provides services that resemble those of apple in addition to other electronic companies. Most of the Samsung products include cellular devices, tablets, and televisions. The company began investing in substantial research and development in 1980s.It leads to the company growing into an international corporation.
The company separated into four groups after the demise of Byung-Chull. By 1992, it became the global principal producer of memory chips and the second prominent computer chip maker. From 2000s to date, it pioneered the digital Continue reading...

Capstone Project Summary

Abstract
The target organization for my capstone project is Samsung Electronics. Samsung Electronics, a subsidiary of Samsung Corporation, is a major player in the consumer electronics, home appliances, and telecommunication equipment and semiconductor industries. The project will entail the preparation of a consultative report aimed at the improvement of the general management, time management, quality management, cost management, and risk management. The consultative report will lead to recommendations on how to address performance issues in specific areas of current research within the organization.

Introduction

The target organization for my capstone project is Samsung Electronics. Samsung Electronics, a subsidiary of Samsung Continue reading...

Differences in approach to valuation by US GAAP and IFRS

There are several differences in approaches to valuation between US GAAP and IFRS. The general frameworks differ in that US GAAP is known to be a “rule based” system, while IFRS is known to be “principle based” and thus more flexible. With regards to the balance sheet, differences include the order of section, the treatment of inventories, and write-downs among others. Firstly, the way inventories can be measured differ, because US GAAP allows inventories to be measured using FIFO (First-in First-Out) or LIFO (Last-in First-Out) methods, while IFRS only allows the FIFO method. Secondly, inventory write-downs are definitive under Continue reading...