Free Essays on Self-Defense to Get Inspired & Learn by Example

BUSINESS PROPOSAL

Abstract In any industry segment, the economic or fiscal objectives are to increase income, tabulate the variable and fixed expenses for the enterprise and to determine the am manner by which to optimize profits. The requisite for reaching the objective are the minimization of expenses, product differentiation and the establishment of a pricing structure. The business proposal will detail the approaches that are required in order to attain these objective and to cause the organization to become a successful economically sound, organization.

An accurate forecast that could be made by the associates in the potential business is that everything Continue reading...

Article review: Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement

The study by Yoon and Tinkham (2013) analyses effects of using humor to present threatening information in advertisements, a topic which has seldom been researched comprehensively. Based on the concepts of the dual processing model, the authors proposed that reaction to humor used in threat persuasion depends on the extent to which an individual is involved in a given issue. This hypothesis was tested by conducting two experiments. Within the framework of Study 1, varied levels of humor used in threat persuasion advertising were applied, and the more individuals were involved in the issue, the less positive they were Continue reading...